About 

Traci Rhynie is an accomplished immigrant from jamaica, cancer survivor, executive producer, director, and business development professional.with over a decade of experience delivering high-impact experiential events, brand activations, and large-scale productions across the fashion, beauty, entertainment, and lifestyle industries. She specializes in transforming creative concepts into flawlessly executed experiences that drive brand visibility, audience engagement, and measurable business results.

Traci has led projects for globally recognized brands including Netflix, Nike, Hulu, Spotify, Revolve, Estée Lauder, Victoria Beckham, and Tom Ford, collaborating closely with senior leadership, creative teams, and external partners to ensure alignment, innovation, and operational excellence. Her expertise spans event production, sponsorship procurement, budget management, talent sourcing, and cross-functional team leadership.

Previously serving as Director of Event Production at Karla Otto & K2, Traci managed North American event operations, led concept development and design direction, and generated over $3 million in revenue within her first year while maintaining strong profitability. As an executive producer and producer at leading global agencies, she consistently delivered complex productions under tight timelines while upholding the highest standards of quality and financial discipline.

A graduate of the Fashion Institute of Technology (FIT), Traci brings deep industry knowledge, exceptional communication skills, and a client-first mindset to every engagement. Her work is defined by strategic thinking, precision execution, and a commitment to creating meaningful brand experiences that perform.